By Antoni Galbany and Jay Forte, Contributing Reporters
RIO DE JANEIRO, BRAZIL – A record number of
foreign tourists
entered Brazil in 2011, according to figures released by the Ministry
of Tourism, increasing 5.3 percent to over 5.43 million. Along with the
domestic tourism,
measured by the number of Brazilian passengers landing at the country’s
airports reaching nearly 69 million in 2010, double what it was in
2004, and it adds up to a large footprint.
Ecologically
sustainable destinations are becoming a larger part of Brazilian
tourism industry, photo provided by Dehouche Travel.
Now with Brazil hosting the Rio+20 UN Conference on Sustainable
Development in June, a focus on preserving the natural environment that
makes up so much of the tourism attraction has become a priority for
many.
Paul Irvine of
Dehouche Travel
explains: “With the Amazon and the Pantanal being two of the most
important tourist destinations, Brazil has had a natural focus on low
environmental impact tourism for quite a while but in the last years we
are seeing increased focus from hotels in other destinations.”
“New hotels such as Reserva do Ibitipoca and Fazenda Catucaba (both
driving distance from Rio) are dedicated to sustainable practices, from
reforesting to producing their own food organically.” Irvine notes.
In regard to the Rio+20 event, Irvine is optimistic it will help
advance the emphasis within the travel industry globally as well as in
Brazil: “Events like Rio+20 do put the spotlight on sustainable tourism
practices and hopefully encourage tourists to make responsible choices
which will encourage the travel industry to continue sometimes costly
investment in low environmental impact practices.”
Coast of Ilha Grande, where authorities are registering it as a UNESCO world heritage site, photo by The Rio Times.
While in the city of Rio, a tour guiding outfit focused on eco-sustainable tourism is
Trekking no Rio.
The company was started by three young, eco-friendly entrepreneurs who
offer fifteen different hikes with an average of eight excursions per
month to places like Cachoeiras do Mendanha, Morro da Babilônia or Serra
do Vulcão, and secret Mata Atlantica hidden treasures.
“We started guiding for free. Afterwards, as the demand increased we
decided to invest, we got trained through courses and got registered at
the tourism office in order to have more access to companies and
associations,” says Jorge Samulha, guide and founder of Trekking no Rio.
The next hike will be to
Pedra da Gávea on June 16th for R$50 per person.
In the state of Rio de Janeiro, a short bus ride southwest from the
city are some other amazing locations to experience nature along the
Costa Verde (Green Coast). The most famous are probably
Paraty and Ilha Grande.
Ilha Grande
has long been a popular tourist destination and weekend getaway for
Cariocas and foreigners alike in search of the natural, rugged terrain
and beautiful beaches. Arguably one of the most popular islands on the
Brazilian coastline, steps are currently being taken to
preserve its natural beauty and protect the wildlife by registering it as a UNESCO world heritage site.
This is already the case with the famously pristine
Fernando de Noronha
island in Northern Brazil. This protected UNESCO World Heritage Site
is so sensitive they charge visitors a preservation fee on arrival which
is just over R$33 per day and increases steadily the longer the stay.
This type of financial model may become more prevalent in some
environmentally-sensitive locations, and perhaps even a norm for an
industry which contributes to
nine percent of the global GDP.